It may as well not even existed. Before a company can satisfy customers, a company must first understand what a customer needs and wants.
The marketing mix consists of everything the firm can do to influent the demand for its product. The first step in the strategic planning process is defining its overall purpose and mission.
Marketing Alicia Foote Activity 1. I believe going with someone not associated with the company who knows how to successfully implement a marketing strategy is important in this case so that Martha can learn what is necessary not Trap ease america essay to create a successful business, but also how to maintain one.
One could have the greatest invention in the world that would greatly benefit every consumer around the world, but it would be rendered completely useless if no one knew about it. Or perhaps there is not a designated homemaker, but rather a household with two incomes, and the household chores being shared throughout the family.
Overall, it was not inhumane to the rodents, and it was safe for everyone in the household. What do customers value?
The case-study states that the mouse trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons. The case-study does not go into much detail about what kind of research was conducted and whether or not the research was as detailed as the customer driven market strategy previously mentioned which involves market segmentation, market targeting, differentiation, and positioning.
Upper Saddle River, NJ: This mix has been ineffective for the company, as the different approaches and lopsided attention work against each other. In this case-study, despite having a product that should have set the company up for success, it fails.
I will show the importance of creating and following a proper marketing strategy, and where this company went wrong, and how it can be fixed. Martha did do some research to find the target demographic for the product, although I believe as previously mentioned, could have been done more efficiently, it could have been divided even further to focus on smaller more specific segments which in turn would prove to be more promising initially which would have set up the company to eventually grow as the demand for the product would.
The product is marketed with the elitist feel of the product concept but with the urgency and short term goals of the selling concept. And what should our business be?
There are companies solely for the purpose of pest control, adopting a cat, myriad designs of traps and contraptions and chemical and organic compounds and solutions which all claim to be effective in ridding the customer of the pest woes.
I believe Martha completely failed in this category, as very little promotion of the product was conducted. By hiring salespeople immediately, the product could have make it to the shelves of various stores around the country, and her target yearly sales may have been met. Then to find the best marketing strategy and mix, the company would engage in marketing analysis, planning, implementation, and control which this company completely left out of their plan.Free Essay: Case Study: TrapEase America 1.
Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big. Trap-Ease America: The Big Cheese of Mousetraps 1.
Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What. Free Essay: Q 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime mi-centre.com information do they need to evaluate this.
1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap, it is necessary to evaluate the values of which market segments will be best served by the product, the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals.
Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity. ” What information do they need to evaluate this opportunity?
Free Essay: Trap-Ease America: The Big Cheese of Mousetraps 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.Download